The People

Ian Perkins – Managing Director / Designer – A twenty year apprenticeship as a Sales Agent representing some of the country’s highest volume manufacturers, gave Ian the confidence to go it alone. Purchasing the Lavender Road and Geiger labels in 2004, has allowed Ian to develop a strong foothold in the market. Ian travels the world extensively to ensure that each brands offerings are current and all practices employed by the company give the consumer a chance to gain maximum value out of their purchases.

Leigh Lewis – Operations Manager – With a career which began in wholesale fashion sales, Leigh has over fifteen years of experience within the mainstream fashion industry. Joining the Fresh Concepts family six years ago upon Ian’s acquisition,Leigh’s talent, knowledge and experience has seen her grow with the company to her current role today.With her extensive product knowledge and true understanding of the customer, Leigh is responsible for the day to day running of Head Office and ensures that everything is correctly ordered from overseas manufacturers. A huge job no doubt, but one she always does with a smile on her face.

Alison Hockney – Retail Manager – With her extensive knowledge and many years of experience as a buyer for some of Australia’s major department stores, Alison brings her skills back to a smaller business environment – and loves the challenge. Overseeing the operation of all five of the company’s national Sorbet retail stores, Alison is responsible for the smooth running of all in-store policies and procedures and to provide support to her passionate retail managers.

Chris & Sofie – Marketing/PR/Design – Beginning in administration and sales, Chris’s extensive product and brand knowledge has seen him progress into the company’s marketing and promotion. Fostering his eye for design with his recent design studies, Chris is focused on creating a strong brand identity for each label.

Having majored in fashion journalism and advertising at university, Sofie’s strong writing and communication skills complement the team. With her work as a freelance writer and experience within the fashion industry, Sofie thrives on the creative challenge of an emerging fashion company.

Lesley & Debbie – Product Design – These girls make it happen and ensure that the company’s products are the best fitting garments in the market. Since moving our production off shore to China four years ago, Lesley and Debbie have worked tirelessly to ensure that distance and language would not be an excuse for their standards and the company’s standards to drop.

Rebecca – Administration – With her experience in fashion wholesale production and administration, Rebecca brings her varied skills in handling the everyday runnings of all office duties. Rebecca also supports the team if they need any extra assistance, whether it be processing of stock in the warehouse or helping to create marketing materials

Matthew Siulepa – Sales (Lavender Road) – Having over ten years experience in the wholesale fashion industry, Matthew sells our Lavender Road product to over 150 boutiques around the country.

 
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  • Fresh Concepts
  • Fresh Concepts
  • Fresh Concepts
  • Fresh Concepts
  • Fresh Concepts